“We have software that automatically writes copy for your website!”

In case you haven’t learned this lesson in life yet, I hate to be the one to break it to you: shortcuts often come at a high cost.  This shortcut your SEO company may be taking is no exception.  As you may be aware, Google knows if you copy text from other websites and place it on your website.  Besides copyright issues, it also harms your website rankings.  When search engines find the duplicate content on your website it is identified as such, and the original source of that text gets credit for it.  You get zip, zilch, zero.

Writing copy for your website isn’t easy, and it’s time consuming.  Especially if you’re trying to write copy that is not only SEO-friendly, but is also designed to show value in your services and convert website visitors into customers.   People online who advertise cheap copywriting services may be outsourcing your project overseas or they may be using software that recycles content.  (FYI: this is why your copy doesn’t sound quite right when it comes back to you.)

Have you ever heard the phrase, “garbage in, garbage out”?  There are software programs available that will take text you copy from other websites, reorder and recycle the copy, and regurgitate what is supposed to be new “legitimate” copy.  Unfortunately the search engines are smart enough to recognize this has been done and your website will suffer as a result.

We have been showing you throughout this series there are a lot of shortcuts and sales jobs that are espoused in the SEO industry.  At the end of the day you end up spending a lot of money on something that either will not help you or will harm your rankings… or worse get your website banned from the search engines altogether!  All the time you spend with illegitimate or under-qualified companies working on your website means lost potential revenue.  Hire an SEO company who will take the time to do things right and keep you informed along the way.

Watch our Facebook page for the next installment of our Series.

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