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There are many reasons to keep a business website fresh. Customers like a fresh website, it gives them reasons to keep coming back to it. Technology is changing daily, which also makes technical reasons for keeping a website fresh. And search engines love fresh websites, so if you’re looking to rank higher in search engines, you…
How many people does it take to build an effective website? I frequently find myself having a conversation with potential customers about how many people it takes to develop an effective online marketing solution. Many seem to have the impression if you know how to repair or network computers, then you must know how to…
Increasing Rankings Not Allowed TripAdvisor just sent an email notification to their customers that a company has been contacting TripAdvisor customers and offering to “boost their TripAdvisor ranking”. This is against TripAdvisor’s business model and they are apparently taking steps to prevent this from occurring. The email message is below as well as a screenshot…
It’s an accepted fact that online reviews are essential for businesses. Online reviews build credibility, help seal deals, and encourage clients to reach to you to start a one to one conversation. All of that adds up to a vital component of a business’s online reputation management efforts. 2020 is kicking this importance into high…
SEO Poisoning Attacks This isn’t necessarily something you will come across when engaging an SEO company for search engine optimization services, but it is definitely something to be aware of when you’re surfing the web. Cyber criminals love to monitor search trends and target popular search phrases for their attacks. So if you’re searching for…
The internet is a big place. Over 650 million websites large. That’s a LOT of competition! When clients come to me for advice on how to position their website online, that’s part of the conversation I need to have with them. No matter what you’re selling, there are many websites out there that have been…